Pixar provides a wonderful program for viewing and manipulating images. The name of the program is a contraction of “image tool.” It’s named it. Seriously. The pronoun.

There’s a certain beauty to this name, because it’s one of the worst possible names you could give a program. It would be hopeless to try to search for information on this program online. Every sentence involving it comes up has to be carefully parsed to determine if you’re talking about it. As happened right there. Twice.

And of course, the Abbot and Costello routines write themselves.

A: So the next step it to open it.
C: Done.
A: So you have it open?
C: Yes, it’s open.
A: Just to be sure, what’s open?
C: it.
A: it?
C: Yes, it.
A: What’s open?
C: it!
A: Suppose I work in the cubicle next to you. I want to help you with your rendering.
C: That’s great, it’s always nice to have colleagues.
A: So I come over to see what’s on your screen, and what do I see?
C: it.
A: It’s what?
C: It’s it!
A: That’s what I’m asking ya!
C: That’s what I’m telling ya!
etc.